Cystoscopy System Brochure Design
Problem: To re-brand and re-introduce a novel cystoscopy system.
Solution: The Communications Manager changed the focus of the brochure content from a traditional features and benefits sale to one that demonstrates the unique selling proposition of increased practice efficiency. I used a grid system to organize the content. The visuals of the brochure were designed to communicate the essential value of the product at a glance by using infographics and product illustrations/imagery in key places.
Results: Positive feedback from internal stakeholders and field representatives.
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