Brand Design & Transitions
During my career I’ve had to opportunity to refresh & elevate several existing brands in an effort to realign branding with company values. In 2016, I was given the opportunity to develop the brand guidelines for Cogentix Medical, which was formed after two mid-sized medical device companies merged. I was also responsible for developing the digital, video, and print templates and transitioning all materials to the new brand.
The brand design is straightforward with a traditional look and feel to meet the desired brand essence of clear, credible, compelling. An arrow shape was lifted from the logo to create a feeling of forward movement and momentum. The color palette was chosen to communicate stability and credibility.
